Designing retail spaces can be a bit cumbersome at times, especially when interiors are concerned. With a growing customer base and global locations, it is essential to understand shoppers and modify your interiors smartly to give a new experience to customers while shopping and win your store’s recommendations from customers.
Merchandise stores have a lot to seek, when it comes to designing the right furniture, lights, walking spaces, accessories, windows, curtains and displays. All the hard work you put in reflect your brand value.
Section 1: Authority Zone
This part of your store is significant, since the first fifteen to twenty feet depending on store size is the first impression customers would have about your brand. While aligning products in this area, you must ensure that you display stuff that highlights your stock and give your customers an idea about your product range.
You can organize your products on apt sizes of fittings like hangers, racks or low floor tables. Make sure to add furniture that is convenient for your shoppers to pick stuff from. Give this area an additional highlight by adding some bright lights and flowers.
Section 2: Influence Wall
The next part of your store must include a wall which most of the stores label as “Influence wall”. It is a human tendency to move our heads to the right direction as soon as we enter a room, mall or a store.
Therefore, to influence your customers, you can add some bright color products on the wall with shelves, hang some displays and pictures that reflect your brand and add the top-selling products to catch their attention, spaced and organized appropriately.
Section 3: Small Furniture For Display
While designing your store it is important to consider the space you are using. Cloth rails and hangers are an effective way to organize things neatly for apparel stores. Racks and shelves can be installed on your walls to give a woodier look. Small tables act as multi-purpose furniture that can be added without using much space. The tables you use can have drops for storage of your items.
Customers tend to spend a lot of time, while shopping at your stores. So, ease their shopping experience by adding some comfy chairs, small sized sofas or tall chairs, whichever is suitable for the store size. Apart from the furniture, having the right amount of light is also important to see the products in detail.
Section 4: Guiding Signs
If your store is vast with extensive variety, add guiding signs that may hang from the roof and are easy to read and follow. The billing counter is the last part of your store and yet vital. So, accordingly you should guarantee to have satisfactory space and allow your patrons to place their belongings. You can also add quick selling handy products at this counter, which typically people have an inclination to pair up with the rest of the shopping. If done right, it will flash-up your sales.
These simple and subtle steps can make all the difference to your branding.