Marketing strategies change over time, but the pandemic has given a whole new direction to them. It has created a brand-new mould in which every business has to fit in to succeed in the upcoming times.
Till now, the marketing world is mainly driven by creative branding campaigns through multi-channel marketing. But the pandemic has shifted the limelight from the brands to the consumers. It’s more about what value you offer than the product.
With the help of many researchers, studies, and data from all over the world, we have found the three pillars of marketing that will hold the marketing house post-pandemic.
The three pillars of marketing
Digitalization: Master the digital world
It’s high time to shake hands with the tech world. The slow rise in technology has taken a rapid turn during the pandemic. Now the whole world is online, affecting not only the consumers but also companies working culture. From learning to working, creating to developing, production to marketing, virtuality is the new reality.
Digitalization is not a choice anymore but the need of the hour. Not only branding through every online channel is essential, but you should also be able to build a real connection with your customers virtually. Adapting to advance tech tools, making a strong virtual image, and creating an interactive on-screen experience will surely give you an advantage over your competitors.
Of course, that doesn’t mean you start underestimating the power of real-time consumer experiences. Your new marketing strategy should be a perfect blend of virtual and reality.
Personalization: Know your customers better than anyone else
As digitalization skyrockets, data-driven marketing is touching new heights. Now it’s not only about who visits your website or engages with your content, but it’s also about who can and who will be willing to. You have to find out, what your potential customers need, and what drives them to make the final purchase.
Targeting customers based on their age and gender are all in the past. Creating a personal relationship, a human connection is all that you need right now. You have to start taking notes of their situations, values, purchasing behaviour, etc. Everything from their psychographics to their attitudinal characteristics.
Health and environment: Everything breaks down into health and wellness
The pandemic has been a wake-up call for all to strengthen the roots of their health and environment. Routines such as exercise, healthy eating, and meditation are resurfacing after the pandemic. Believe it or not, this affects every business sector out there, whether they are related to healthcare or not.
As consumers’ concern about their and environmental health increases, they are more drawn in the favour of eco-friendly businesses. The priority shift leads to a massive rise in healthcare and green businesses. Now, every business has to become a health business, which in a way or another enhances their customer’s health.
You don’t have to turn everything upside down rather give a new shape to your approach. Build every marketing strategy on the foundation of these three pillars and you are all set for the new normal.