Retail sector is one of the most dynamic and fastest growing sectors in the world. It witnesses unprecedented investments by national and international players. The competition between ecommerce companies and traditional retailers is always at the peak, to capture the market share.
As a retailer, you are always looking for new ideas to increase your in-store sales. Sometimes, you may want to freshen up the merchandise mix to pique customers’ interest and other times, you may want to offer discounts and coupons to entice customers to buy more. But one of the most crucial aspects that you may want to focus on is the unique and attention-grabbing in-store displays.
According to a recent survey, 6000 shoppers revealed that they were driven to make impulse purchases, when exposed to store displays versus price alone. This clearly states that store displays can boost sales as long as they are effective displays. But what is the most important thing that you need to consider before choosing display fixtures for your retail store? Here are 3 questions that you might want to ask yourself before making a decision
Do I want the display to be permanent or detachable?
There are two types of store displays, permanent and detachable and it is always smart to use a mix of both. Permanent display fixtures, like interactive displays, elaborate end-cap displays, video displays, and heavy metal floor or wooden displays are ideal for highlighting items that shoppers need and visit a store to find. Such displays can be freshened-up by changing the brands or types of products highlighted. For instance, a permanent display geared towards home decor could display artifacts and handicrafts one month and upholstery and similar accessories the next month, etc.
Movable display fixtures like lightweight shelving, counter-top and table-top displays and cardboard standees are the most effective for displaying products that can be described as impulse buys (jewellery, greeting cards, snacks, gifts, candles and so on). Such things a shopper may not especially need or make a trip to the store to buy, but an attractive display may entice customers to buy anyway. So, you can also have a mix of both types of displays and engage your customers in different types of products.
Can I Update the Display Fixtures Easily?
One reason why store displays are so effective at being sales tools is because they stand out from the racks and rows of products. When you read an article and you see a block of text that is in bold or italics or underlined, you probably read it first because it catches your attention. That’s exactly what a store display does. It draws the attention of the shoppers to the unexpected.
When a customer would see the same display every week, he might lose interest because the display has become expected and would have lost its spark. Therefore, always make sure to choose display fixtures that you can rearrange easily or that can be freshened up with new signage, accessories, mirrors or lighting. In addition to this, you must also ensure that the displays you choose are compatible for wiring and electricity.
Is the Display Functional?
Despite how great the display fixture looks, if it is not functional it will not be successful. So, even before you plan to get a display fixture installed, you need to consider what you would be showcasing on it. Always think about the dimensions, weight and how sturdy your stacks will be. Stacks of t-shirts or packages will weigh far less than stacks of canned goods, but t-shirts will require more surface area than canned goods.
Depending on the size and weight of what you would display, you may choose a glass, wooden, metal or plastic fixture. You can choose from configurations like grid walls, two-sided gondola style displays, pegboards, table displays, or reconfigurable modular displays that snap together like Lego building blocks.
If you are all set to take your retail sales to the next level, then make sure you ask yourself these 3 questions before installing an eye-catching store display fixture for your retail store.