Arranging a retail store is both art and science, where it involves creativity and a lot of psychological insights. Let us explore some common tactics that can be implemented while planning the arrangement of your store. These pro tips can be of great assistance while arranging your store’s layout and merchandising.
Proper Spacing Between Products & Fixtures
You might have multiple shelves that are packed with merchandise and that is absolutely ok as long as you still give your customers their personal space. But make sure you are not giving your customers a butt-brush effect. This is a phenomenon where shoppers would abandon a product or display, they were looking at when they were bumped once or twice from behind.
According to a study, many shoppers, especially women, do not like being brushed or touched from behind, while shopping. They will move away from merchandise, they are interested in, so as to avoid it. So, make sure you have enough spacing between products and fixtures.
Using the Right Floor Plan
For any retail store, floor plan plays a critical role in managing the store flow and traffic. But the best part is there are plenty of store arrangements that you can adopt these days.
- Free Flow Plan
- Straight floor plan
- Geometric Floor Plan
- Angular Floor Plan
- Racetrack or Loop Plan
The choice of which one is right for you completely depends on factors like the size of your store, the products that you sell, and your target market. You might want to answer some questions before making a decision. What are your customers like? Do they shop in a hurry or take their time to pick up their products? Do they prefer self-service, or will your associates guide them throughout the store? These are some of the questions you have to ask when deciding on your floor plan to make a wiser decision.
Cross merchandising with neat categories or departments is a great strategy. But you need to make sure that you have enough space to cross-merchandise different items. You can identify the products in your store that can go well together and put them in a single display. Viewing your merchandise from a customer’s perspective always helps. For instance, if you are a shopper looking for a particular dress, is there anything in the store that would go well with it? Many retail stores prefer to cross-merchandise a range of shirts and sweaters with matching clutches and purses.
So, now you understand how your store layout and merchandising can directly affect your store traffic, sales and even dwell time. Therefore, it is critical that you invest the time and resources in making sure that the look and feel of your store are on point.