Latest Trends are always the best friends of marketers. With a wise marketing strategy and optimal trend following, the sales can shoot up with minimal effort. Though, it takes a keen eye and experience to predict marketing trends. But don’t sweat it, we are here to help.
Trends come and go, but some of them can be seen from a mile away. With data from retail market studies and analysis, we created a list of exclusive trends that will shape sales in 2022 and beyond.
Without further ado, let’s jump to the list of three exclusive retail trends to follow in 2022.
Use of Artificial Intelligence
The concept of AI is not new but its use in retail marketing has increased dynamically in recent times. The key thing to keep in mind is AI is not limited to online marketing. You can use the latest technology such as augmented reality and virtual reality to create a personalized shopping experience in stores too.
How to apply?
Let’s suppose you own a furniture store, you can use AR via a smartphone to let the buyers see how the furniture will look in their own space. This will ease out the imagination part and make the buying process fun and fast.
Influencers have been a part of the market for a long time now, as they create an impact on a large audience. A micro-influencer has a modest following of 1K to 100K, considerably less than a typical celebrity, but the key highlight is that they have a hyper-engaged audience. Their followers trust them and are more likely to follow their advice.
The second thing to take note of is videos, which are more popular than any other form of media. Whether we talk about Instagram reels, Facebook live streams, or YouTube shots, short videos are in trend now. So, to reach a bigger audience, go for short videos with creative and quality content.
How to apply?
Let’s suppose you own a jewellery store, you can approach a micro-influencer who makes relevant content. With a team effort, they can create short videos interacting with your jewellery and sharing useful information such as what to wear with what, how to purchase jewellery, etc.
In a world full of consumer brands, customers are constantly looking for something unique. That’s where experiential retail jumps in. All you have to do is blend your product qualities and your brand values with an interesting and interactive approach.
How to apply?
Let’s suppose you own an apparel store, you can create different themes for different clothing sections. Let’s take an example of beachwear clothes. This section can come to life with a bit of sand, suitable wallpapers, fans for wind effect, and complimentary drinks. It will make your store a unique spot for apparel shopping, increasing the number of shoppers subsequently.
Now that you know what trends to follow and how to do it, get down to work and skyrocket sales in the upcoming year.