Can Harmonized Retail Give You Better Results Than Omnichannel Retail?

Retail fixtures Bangalore

Can Harmonized Retail Give You Better Results Than Omnichannel Retail?

Marketing has always been the tricky part of any business. Factors like, who is the target audience, what do they want, and how they would like it, keeps on changing with time and technology. Retail fixture manufacturers in India. This shift in behavior can really affect the sales, but not when you are constantly aligned with your customers’ thinking and behavior. And that’s where harmonized retail comes into play.

Harmonized Retail focuses on understanding the customers, mapping out their journey, and deliberately planning the marketing strategy. It surpasses its older alternative omnichannel retail in creating seamless integration and unified commerce.

To get a better understanding of how harmonized retail becomes a better alternative than omnichannel retail, let’s take a closer look at both of them.

Omnichannel Retail Vs Harmonized Retail

Omnichannel retail is a term that is used across many platforms, either in sales meetings or marketing blogs. Mostly confused with multichannel retail, which focuses on the information, omnichannel retail focuses on the customer. Its main aim is to provide a seamless customer experience across all platforms.

On the other hand, harmonized retail focuses on understanding the behavior pattern of the customers across different channels. It’s more customer-centric, providing the same brand story in different ways via different platforms.

The only problem is, Omnichannel retail focuses only on the customer experience with the brand without considering the difference in customer journey across different platforms. Hence, it ends up being just a seamless experience of the brand, but not for the customer. Retail fixture manufacturers in IndiaNEWSLETTERS

Why Harmonized Retail Is Better Than Omnichannel Retail?

Omnichannel commerce means being on every channel with the same story, providing the same experience to everyone at each point of the buyer’s journey irrespective of the channel chosen. But, what’s needed is to show up for the potential customers on the right channel in the right ways. That’s what harmonized retail does for you.

Harmonized retail is not way ahead, but definitely a solution for today’s changing market requirements. It harmonizes with the brand and the consumers. Tuning with the customer’s pattern, it gives what they want.

How To Use Harmonic Retail For Your Business?

Implementing the harmonized retail through the following process can work like a charm for your business.

    • Create buyer personas: First and foremost, you have to know your potential customers. Your 2nd step is to create a buyer persona and then your whole marketing strategy should revolve around it.
  • Understand the stages of the customer journey:
    • Problem Recognition: Identify the motivation and pain points of the customers. 
    • Information Gathering: Figure out the most performing channels used for information gathering and create awareness of your services by them.
    • Evaluating Solutions: Offer possible solutions to the consumers through your services.
    • Purchase Phase: Showcase the variety and quality of your products & services, providing a customer-centric experience, harmonizing with your brand story.
    • Post-Purchase Phase: To boost customer loyalty, make sure to deliver excellent post-purchase services like product care tips, product satisfaction feedback, refunds, and returns, etc.
  • Test, analyze, and revise: Analyse the collected data and take calculated risks in line with them. Evaluate the results and find out the best marketing strategy suited for your business by repeating the process.

Tune in with harmonized retail to increase the number of customers and experience a gradual increase in sales.

Autumnwood Newsletter

From Our CEO

 We started Autumnwood in 2016 with a simple mission, “To exceed our customers’ expectations with innovative and bespoke solutions.” And we achieve our mission every time we provide our customers with retail and office environments that are smarter, customer-oriented and in its best form.

Today we have a stronghold in the Indian market. Our power as a fixture and furniture manufacturing unit has been doubled with our two factory setups in Bangalore & Faridabad. Despite the pandemic situation, we did not stop from serving our clients with high-quality products & services, without a delay.  

With our promptness and agility in conceiving high-end tailor-made solutions for our clients, many of our projects have turned into success stories. And we are very proud to share one of our customer success stories of our most esteemed client “BlueStone Jewelry”.

It is our commitment to our clients to live out our values by building amazing products, all along. That’s how we do our best work.

Our Legacy

Founded in 2016, we specialize in high-specification commercial furniture and end-to-end interior solutions for retail outlets, educational institutions, and office spaces. Our Legacy is the brainchild of our CEO Mr. Rakesh Kumar Thakur and our Managing Partner Mr. Arjun Reddy. At Autumnwood, we have always treasured sharing and maintaining the things we value, like the milestones we achieved, our history and our beliefs and principles.

Our Philosophy

We Commit. We Deliver. We Care

We Commit

Together as a firm, we are committed to providing the best services and solutions to our customers so that they can thrive. 

We Deliver

We deliver top-notch services by listening, learning and empowering. Our aim is to deliver the finest services in the industry that sets us apart from the rest and help us exceed our customers’ expectations.

We Care

We care about quality and positive experiences for our customers. We care about doing the right thing each time, every time.

Our Success Story – BlueStone Jewelry

BlueStone Jewelry is a decade old jewelry brand, known in the market for their unique designs, exquisite craftsmanship, quality and customer experience. With a huge presence in different parts of the country, our client was looking for interior and fixture solutions that radiated grandeur.

January 2020, we first collaborated with our client to provide them dazzling retail experience that could appeal to a wide range of audience. Today, we have successfully completed the interiors and fixtures for their 10 different stores in Bengaluru, Hyderabad, Pune, Kolkata, Chandigarh, Jaipur and Chennai.

Despite the pandemic situation, we managed to provide our client with the best-in-class interior and fixture solutions. We have always ensured that their interiors and fixtures, every detailing and the overall façade of their stores makes a bold statement and reflects the brand’s eclectic design style.

Currently we are handling different interior elements and individualistic fixtures in their 7 retail stores based in Lucknow, Kolkata, Jaipur, Pune, Chennai and Patna. And we will soon be working on the interior work for their upcoming projects in Bangalore, Ludhiana and Chandigarh so as to ensure that their retail spaces can radiate their opulent yet subtle designs.

Our Approach During The Pandemic

The spread of the disastrous COVID-19 virus was very unsettling for all of us, our employees, customers, and partners. When the first wave hit India, we were very much concerned about the health and well-being of our employees and communities. We ensured this by making provisions for the stay of our workers, providing them with daily grocery essentials and fulfilling other necessities. While we were actively monitoring the situation and taking every step to help ensure a safe and sound stay for our workers, we also performed a successful vaccination drive for them. We urged and encouraged everyone to take precautions to protect themselves in these difficult times.

While we had the manpower, we were able to meet the timelines and deliver the best products and services to our clients around the country, along with ensuring high quality. We also supported our vendors by making on-time payments.

In this evolving pandemic situation, we continue to focus on adapting our work environment, policies and benefits to support our employees, their emotional, mental and physical health, so that they can be at their best.