How To Use Weather Based Marketing To Aid Your Business

How To Use Weather Based Marketing To Aid Your Business

Marketing isn’t only about the brand, but also about its consumers. To run a successful marketing campaign understanding your target audience’s current mood, natural behavior, and need of the hour is a must.

After the current state of the economy, the weather has the second biggest influence on consumer behavior. Only a one-degree rise in temperature can increase the sales by 2% in soft drinks, 24% in air conditioners, 11% in sun care products, and 2.5% in men’s shorts, to name a few. Whereas one-degree drop in temperature can elevate the sales by 2% of Soup, 3% of jackets, 5000 units of lip care, and so on. Popularly known as the ‘Profit of One Degree’, the weather has a huge impact on nearly every industry.

The good news is, you can use real-time weather data to create your next marketing campaign for guaranteed whopping success. There are multiple ways of using weather-based marketing. With these below-mentioned ways, you can take advantage of the ever-changing weather.

  1. Traditional Marketing

Run weather-based advertisements on print, television, and place billboards in high-traffic physical locations. For example- “Looks like a great weekend for a hike! + a promotional discount on hiking boots.”

  1. Digital Marketing

Create content driven by the daily forecast. You can stream a weather-related video series or send weather-centric promotional emails. Use various social media platforms and search engine marketing to promote your brand and make your audience engage with your content.

  1. Event Marketing

Events are not just for holidays. Plan a springtime event on a warm and breezy day offering free drinks and exclusive in-store coupons on your products.

  1. Informative Marketing

Use weather forecasts for spreading information as well as brand awareness. For example- “It’s going to be wet, make sure your bag is packed with a raincoat. Buy now!”+ [customized forecast]

  1. Persuasive Marketing

We all know weather influences the mood and purchasing behaviour of a potential buyer. Display advertisements reflecting the consumer’s mind frame. For example- “Miserable, isn’t it? Imagine your perfect holiday, Book it now!”

Points to keep in mind when running a weather-based marketing campaign:

  • Run weather analytics not only on sales data, but also on campaign data.
  • Use all three, past, present, and future weather data for better short-term marketing.
  • Use negative advertising on dark and gloomy days. Since bad weather triggers a negative mood.
  • Use positive advertising on warm and sunny days. Since exposure to sunlight increases our willingness to spend money and level of consumption.
  • Analyse the perfect time to run the advertisements by studying the campaign data. Since the timing of the advertisement plays a crucial role.
  • Give limited-time online coupons or free shipping on rainy days and heavy in-store discounts on warm days. Since weather also influences the channel the consumer uses to make the purchase.

And most importantly, you need the right fixtures and furniture in your retail store, because they are an integral part of a brand’s identity and storytelling. Weather-based marketing is not only a big trend but also the need of the hour, and this can be achieved only with the right fixtures and furniture. Whether you want to tell a story about how weather can change your shopping requirement or you want to showcase a new discount story on certain products, you need the perfect blend of the right interiors, fixtures, colors, lights and so much more, along with keeping your weather eye on. Do you Agree to Agree?

retailtainment fixture manufacturers in india

RETAILTAINMENT – The Art Of Leveraging Technology For Better Customer Engagement

Have you ever pondered why certain businesses manage to be in the limelight and steal more attention than others? Constant highlighting of the brand impression is one of the main attributes along with others. What such businesses would be doing at the moment is to find ways to make hay while the sun shines. Retailtainment fixture manufacturers in india


Retailtainment is that silver lining on those dark clouds which can help you make that hay while the sun has begun to shine with the stores slowly beginning to open up now. As the name suggests, it is a combination of retail and entertainment. Founded by an American Sociologist, George Ritzer, retailtainment is the ultimate plan for retailers in the modern world. He defined it as “the use of ambience, right setup in the interiors, emotions, sound and activity to get customers interested in the merchandise.” It is an art to grab your customer’s attention in a public space.


The global pandemic in 2020 affected retailers all around the world as people were more inclined toward online shopping. It is during this post-pandemic time, when retailers can bounce back and take advantage of retailtainment if employed strategically. As people are now heading out for some fresh air, store shopping and more, there are greater chances of  retail stores doing better. But how can you apply it fruitfully? Let’s check it out!


Digital Signage: Advanced marketing has led to the introduction of digital signage that employs the concept of infotainment effectively for grabbing customer’s attention. All it requires is an LCD or LED screen that is easily visible to the masses. The 4K ultra high definition video of your brand or a specific product with attractive bright colours is sure to catch people’s eye, leading them to stop and take a look at the video. 


Type Of Content: Different types of content can be used to fulfil your purpose. Depending on your brand and reputation, you can choose static text, still graphics, floating text, pre-recorded videos, or live-streamed videos to get your audience engaged in the store. For instance, a recent football match video in a sports shop got people hooked onto it and the store ended up selling more merchandise than they expected. 


Target The Senses: The father of retailtainment had said- Use the customer’s senses to attract someone’s attention. Let us understand this better. A store selling a range of products wants its customers to spend as much time there as possible. Targeting their senses can be helpful here like attractive visual display of the items in the store, playing engaging music in the store, playing a video of a new product like perfume. Here, giving a free trial or a sample can be the icing on the cake. Experiencing the product is a step further in selling strategy. 


This is just one aspect of retailtainment. All of this will go null if one does not have a proper setup, the right fixtures to display your products, intriguing interiors or a properly designed shopping space. The visual appearance of your store creates a huge impact on a customer’s mind. Personalized design, high-quality interior solutions, and commercial furniture can help you take the entire look of your store to the next level. The Future of Retail Market in the Covid-19 World


Iron Man is to the Avengers, what Retailtainment is to retailers. Offline shopping is back in trend. The long forced imprisonment indoors due to the pandemic has made people crave to go out, try dresses and accessories, feel products and engage with people rather than idling on the sofa and ordering online. It’s time to get the business going with refurbished interiors, digital signage, and innovative content for marketing.


Be Futuristic, Engage Retailtainment.